Popular Medicines: An Illustrated History by Peter Homan, Briony Hudson, Raymond C Rowe

By Peter Homan, Briony Hudson, Raymond C Rowe

The purpose of this publication is to supply a historical past of c20 well known branded drugs. a few should be primary loved ones names from the 20th century, a few are nonetheless on sale in a few shape at the present time, and a few info again to the earliest proprietary drugs within the eighteenth century.Each pictorial background will contain biographical information of the inventor, the origins of the medication and its next background, and info of the medicine's formulation and meant function. each one access can be hugely illustrated together with vibrant old advertisements, photos, images and pictures of the drugs themselves.Aimed at pharmacy and social historians, scientific libraries, records and museums, practicing pharmacists and most of the people, this may be a desirable and vibrant historical past of famous medicinal drugs.

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Thomas agreed. When the books arrived the vicar was unable to find any advertisement and concluded that Thomas had made a present of the hymn books. On a Sunday just before Christmas the congregation found that they were singing: Hark the herald angels sing Beechams Pills are just the thing For easing pain and mothers mild Two for adults one for a child. It is said that Thomas Beecham denied this story but his representatives were trained to go round humming the tune throughout the country. The author acknowledges the heavy reliance on the article ‘Best for me, best for you – a history of Beecham’s Pills 1842—1998’ by Stuart Anderson and Peter Homan, published in the Pharmaceutical Journal 21/28 December 2002, volume 269, number 7228, pages 921--924.

Much of the early success of Beecham’s Pills was down to clever and creative marketing. Thomas Beecham himself used a variety of techniques to promote his products, initially from a barrow in St Helens market. But the success of the product was down to uncontrolled advertising. His first advertisement was in the St Helens Intelligencer. He had adopted the slogan ‘Worth a Guinea a Box’ from what was said to have been the unsolicited testimonial of one Mrs Ellen Butler. Thomas Beecham stated his philosophy: It is possible by plausible advertisements, set forth in attractive style, to temporarily arrest the attention of a certain number of readers, and induce them to purchase a particular article.

25% Sacch. s. 25%. This was the formula that was used until the late 1960s when the product was withdrawn. Unfortunately no claims were supplied for this formulation but no doubt they were certainly modified in the light of the then current UK legislation. Chapter Eight Collis Browne’s Chlorodyne ew medicines have had greater impact on the relief of symptoms of disease than Collis Browne’s Chlorodyne, a success story that still retains a high volume of sales today and is known in most countries of the world.

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