Business Case Primer by Al Kemp

By Al Kemp

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The organizational constraints of large enterprises seemed to prevent the rapid competitive reactions that could have stifled some of these innovations. For example, large booksellers such as Barnes and Noble already possessed the brand name, the infrastructure, and the inventory to compete effectively as online booksellers. com, a venture-backed startup, managed to outinnovate and out-compete them, to the point that Amazon’s business became far more valuable than that of its older competitor. Amazon, although among the most successful, is one of many examples of successful entrants that relied on the new communications technology.

4 PATTERNS OF VC INVESTMENT IN THE UNITED STATES 15 late-stage. A more complete description of these stages, along with some subcategories, is found in Exhibit 1-5. EXHIBIT 1-5 STAGES OF GROWTH 6 Seed/Startup Stage Financing This stage is a relatively small amount of capital provided to an inventor or entrepreneur to prove a concept. If the initial steps are successful, this may involve product development, market research, building a management team, and developing a business plan. This is a pre-marketing stage.

4 PATTERNS OF VC INVESTMENT IN THE UNITED STATES In this section, we provide evidence about VC investing by stage, industry, and region. 1 Investments by Stage There are many steps, or stages, to building a new VC-backed business. 4 PATTERNS OF VC INVESTMENT IN THE UNITED STATES 15 late-stage. A more complete description of these stages, along with some subcategories, is found in Exhibit 1-5. EXHIBIT 1-5 STAGES OF GROWTH 6 Seed/Startup Stage Financing This stage is a relatively small amount of capital provided to an inventor or entrepreneur to prove a concept.

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